While making money is essential for the vitality and sustainability of a business, it is not the only or even the most important reason a business exists. Conscious businesses focus on their purpose beyond profit.
We all need meaning and purpose in our lives. It is one of the things that separates us from other animals. Purpose activates us and motivates us. It moves us to get up in the morning, sustains us when times get tough and serves as a guiding star when we stray off course. Conscious Businesses provide us with this sense of meaning and purpose.
Conscious Capitalism is a national non-profit organization developed to infuse different tenets (foundations) for developing and growing businesses, community and the environment. As a founding member of the local Howard County chapter, I am excited to be involved with people of like minds who believe in conscious capitalism.
By focusing on its deeper Purpose, a conscious business inspires, engages and energizes its stakeholders. Employees, customers and others trust and even love companies that have an inspiring purpose.
In future posts, I will be examining how we can lift the lots of many by lifting our consciousness.